# In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ? with Answer - Economics Mcqs | TestPrep

> Solved MCQ: In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ? Correct Answer: C. They defined their marketing research problem too narrowly. Verified answer explanation for FPSC, PPSC, MDCAT, NTS, and CSS competitive exam preparation.

---

Tested in Competitive Exams:

- [NTS Test Prep](https://test-prep.blog/exams/nts)
- [FPSC Past Papers](https://test-prep.blog/exams/fpsc)
- [PPSC Solved MCQs](https://test-prep.blog/exams/ppsc)
- [PMDC MDCAT 2026](https://test-prep.blog/exams/mdcat)
- [UET ECAT Prep](https://test-prep.blog/exams/ecat)
- [CSS Central Superior](https://test-prep.blog/exams/css)

- [Economics Mcqs](https://test-prep.blog/categories/economics-mcqs)
Difficulty: Easy 76% Accuracy

# In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

Direct Answer & Quick Reference

The correct option is **C. They defined their marketing research problem too narrowly**.

A. They did not investigate pricing correctly and priced the product too high

B. They did not investigate dealer reaction and had inadequate distribution

C. They defined their marketing research problem too narrowly **(Correct Answer)**

D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

✨ Explain with AI

Verified Key: C. They defined their marketing research problem too narrowly
Solved by 5,576+ students

Verified against official examination board answer keys and standard curriculum textbooks.

- [Previous Question The World Bank classifies countries into four groups. This classification is based upon:](https://test-prep.blog/mcq/the-world-bank-classifies-countries-into-four-groups-this-classification-is-base-8bb589e9-b9c0-41d7-b271-8c23bba7451c)
- [Next Question Automatic stabilizers are one of the _____ policy tools.](https://test-prep.blog/mcq/automatic-stabilizers-are-one-of-the-policy-tools-1586d9a0-f8b5-4c77-b48d-db492aec26a1)

- [Practice More Economics Mcqs MCQs](https://test-prep.blog/quiz/smart?category=economics-mcqs)
- [How We Verify Questions →](https://test-prep.blog/editorial-policy)

## Subject Overview

Explore thousands of solved past paper MCQs for Economics Mcqs categorized with explanations.

- [Browse All Economics Mcqs MCQs →](https://test-prep.blog/categories/economics-mcqs)

## Related Questions

- [The World Bank classifies countries into four groups. This classification is based upon:](https://test-prep.blog/mcq/the-world-bank-classifies-countries-into-four-groups-this-classification-is-base-8bb589e9-b9c0-41d7-b271-8c23bba7451c)
- [Automatic stabilizers are one of the _____ policy tools.](https://test-prep.blog/mcq/automatic-stabilizers-are-one-of-the-policy-tools-1586d9a0-f8b5-4c77-b48d-db492aec26a1)
- [Increase in supply of money will positively affect:](https://test-prep.blog/mcq/increase-in-supply-of-money-will-positively-affect-a3edbc22-9144-4668-b4c3-4932e7b4dc55)
- [The relationship between inflation and unemployment is represented by:](https://test-prep.blog/mcq/the-relationship-between-inflation-and-unemployment-is-represented-by-c31075ef-a94e-4bb2-b6b6-ee62d4b45dc4)
- [Which of the following is not a component of GDP?](https://test-prep.blog/mcq/which-of-the-following-is-not-a-component-of-gdp-cffa15fa-914c-4546-b0a2-439f891ad6e0)

---
*Source: https://test-prep.blog/mcq/in-1985-the-coca-cola-company-made-a-classic-marketing-blunder-with-its-deletion-3889a692-81f2-448e-b3dd-e915bd44d861*
*Format: Markdown for Agents (Content Negotiation: text/markdown)*